Exit Row Productions » Aaron Fourman

April Newsletter

Aaron Fourman — Thu, 15 Apr 2010 19:45:01 +0000

Are Business Cards Dead?

It’s a question we should all think about. It used to be that you would get your business up and running and one of the first things that you would get is some business cards printed. Now, it is an important thing to have your contact information available to those who need it. However, maybe we should think through what they are contacting us for. What is it about our business that will “wow” them once they get a hold of us.
With all of the technologies available to us now it is important to stay focused. Just as common as a business card these days is a website. The same rules apply for your website as a business card. You see, we spend a lot of time chasing the things that, “we are supposed to do.” There is one thing in common behind all successful marketing campaigns…..something worth marketing.
We think because we lay down a business card, build a website, make a video, launch a campaign, or start a twitter account that we will get business. A good idea for every business would be to make sure that once people come to them, there is something to keep them there. A website is only as good as the company, product, or service behind it. The same is true for a business card.
At Exit Row Productions we feel that video is a powerful tool. It can be used in all of the aforementioned forms of marketing, yes, even in business cards. So the answer to the question is ….no. Business cards are not dead. No matter what form of media we use, whether it be print, video, or web, they all adhere to the same principle of only being as good as what’s behind it. So, we can get people to come check out your business, service, or product. Once they are there it is up to you to convince them to stay!

Video of the Month:

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Web Pick of the Month:

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If you have any questions about media and how to harness it for your business, then please contact us at aaron@exitrowproductions.com

December 2009 Newsletter

Aaron Fourman — Fri, 15 Jan 2010 13:33:25 +0000

The Personality of Business
So It’s that time of the year again. Christmas is great because of all the things that come with it. It is a time when everyone seems a little more happy, a little more giving, and a little more aware of what matters in life. So then it makes me ask the question… why aren’t we like this the rest of the year? We could all do ourselves a favor by following that simple golden rule that we learned when we were kids. “Do unto others as you would have them do unto you.”
In business it is interesting that we think we should approach it differently than we do our everyday life. We think that when we put on our “business” attire that we need a different “business” demeanor to go with it. Small talk is the worst. It seems like it is something that we do because that is what we have always known. People want to be treated like you care about them, and are interested in who they are. If we approach a person in business like we are truly interested in who they are and not what they do, then we might be surprised how the “what they do” might take care of itself. We all like to feel someone is being genuine, and not prodding for information.
We could all learn a lot from the holidays. People want to be treated all year round like they are at Christmas. Show people your personality, and your business’ personality. We try to help businesses do this with video. You can tell a story with video, and give a more personal view. Next time you come in contact with someone in business show them your personality and the personality of your Business.

Merry Christmas!

The “R” word

Aaron Fourman — Fri, 06 Nov 2009 16:46:37 +0000

The big R word- Recession. The media tells us that we are in one. What does that mean for you? Well, what that means for us here at exit row is that we need to provide exposure for our clients to their customers at a low cost. In a down market you still need to market your business. The best way to do that is with creative and innovative video. That is what we produce for our clients. We are trying to help companies who have been overspending on advertising to be more efficient and effective with the advertising they do. If you are a business you need to have video on your website, and all over the web. Most sites will let you post your video for free. That is what we are doing for people right now. Look for latest newsletter involving this topic, and some statistics on web video. If you don’t get our newsletter, just sign up for it right here on the site. Wishing you a very profitable recession!