So I have been thinking of the best way to get the word out about our company, what is the best and most effective form of marketing? I think if every company mastered this, than it would obviously be successful. So what is the answer? Well, in my humble opinion, word of mouth is still the best form of marketing.
Now, word of mouth, has obviously been around since people could talk. So with all of the new interactive media and technology, how is word of mouth still the best. Technology is constantly changing, but something that isn’t changing is the fact that people talk. So the better question is…. How are you using the newest technology to create word of mouth marketing for your business?
Video on smart-phones and on the web is a powerful way to create word of mouth. I couldn’t help but notice these things about how people get their news these days, it is:
1. Instant
2. Mobile
3. Interactive
4. Dynamic
With that said, video just happens to be all those things as well. So find ways to integrate video into your business to create that word of mouth that is so powerful to any message. Exit Row Productions is constantly looking at new ways to do this for you. Let us know if we can help.

Video of the Month:

http://www.youtube.com/watch?v=2nSsBr67BqA

We created this video for Cardinal Solutions Group in Columbus, Ohio. They wanted to tell their story with their own employees by using several creative locations in their office. They use this video on their website, YouTube channel, and as an email signature. We shot this video with a Canon 5D Mark II, which is an industry leading camera and has been used on Television and in Hollywood movies. This is a new form of technology, and is rapidly growing in the film industry. It gives a very nice depth of field like those that  you see in the movies, but comes in a DSLR camera body.

Let Exit Row Productions help you with your next video.  We can use ground breaking techniques, like we did with Cardinal Solutions, or we can see what will work best for you!

During the project our client changed their mind on what they wanted from the film several times. It got to a point where the direction of the project had shifted enough that the footage that we had wasn’t going to be enough. Mid way through we had to come up with a creative solution in order to not have to get more footage, and go outside of their budget. Through some after effects and some editing we were able to come up with a creative solution that they were happy with. In the end Cardinal was very pleased with the final result and it met the creative and professional balance that they wanted.

We always get a concept approved before we move forward with anyone. This was an example of someone wanting to go outside of the concept after we had already filmed. We never want to go over budget, but more importantly we always want the client to be proud to show their video to everyone (after all, that is the point isn’t it?). With our knowledge of Post-Production, and the tools we have in place we were able to work with them to create a great video without having to raise their cost. Here is an example of the video that they posted on their YouTube channel:

http://www.youtube.com/watch?v=iSsrEyV-VbA

That statement in and of itself is controversial. Not only can you not make a viral video, you might not be able to make a video viral. It seems as though everyone wants to have a “viral video” these days. That is well and good, however you cannot create a “viral video”. Wikipedia defines a viral video as one “that becomes popular through the process of Internet sharing, typically through video sharing websites and email.” Now let me explain how you can do this. You must first make a video that is full of great content. Whether that content is funny, interesting, educational, or just crazy is up to you. Once a video is created than you can attempt to make the video viral. The key word there is “attempt”. The bottom line is that if no one wants to watch your video, than it will not go viral.
There are some things to consider when attempting to make a video that can go viral. As a business you must first consider what the goal of your video is. There are several questions to ask yourself:

- Who do you want to watch your video?
- What kind of people do you want watching your video?
- How many people do you want watching your video?

It is important to answer these questions before you go producing a video. If you do not care who sees your video, and you just want as many views as possible than your content could be wide open. If you want to market the video to your industry than the content will need to be slanted towards that particular industry. So while there is no way to make a “viral video” there is a way to make a video that has a good chance of going viral.
The key to producing a video that has the best chance of going viral is, like I mentioned before, great content and also a distribution strategy after the video has been produced. The video must be a video that people will be inclined to watch. It is critical for someone who specializes in video to create a video that they know people will watch. Ideas sound good in a board room, but we are talking about internet viewers here. People are impatient and very critical of online content. There is so much out there, so you must find a way for yours to stand out. Also, it is extremely important for someone who is knowledgeable of social media to spread your idea. Once the video is online, it must spread, and one of the best ways to do that is by using a company who understands how social media works. Exit Row Productions are specialists in both content creation and video distribution online. We would love to help you create videos that go viral.

Videos of the Month:

http://www.youtube.com/watch?v=NAllFWSl998

http://www.youtube.com/watch?v=P8cAU475dQo

http://www.youtube.com/watch?v=UnJX2FiW-ik

Web Pick of the Month:

Letter Me Later

Merry Christmas!

It’s a question we should all think about. It used to be that you would get your business up and running and one of the first things that you would get is some business cards printed. Now, it is an important thing to have your contact information available to those who need it. However, maybe we should think through what they are contacting us for. What is it about our business that will “wow” them once they get a hold of us.
With all of the technologies available to us now it is important to stay focused. Just as common as a business card these days is a website. The same rules apply for your website as a business card. You see, we spend a lot of time chasing the things that, “we are supposed to do.” There is one thing in common behind all successful marketing campaigns…..something worth marketing.
We think because we lay down a business card, build a website, make a video, launch a campaign, or start a twitter account that we will get business. A good idea for every business would be to make sure that once people come to them, there is something to keep them there. A website is only as good as the company, product, or service behind it. The same is true for a business card.
At Exit Row Productions we feel that video is a powerful tool. It can be used in all of the aforementioned forms of marketing, yes, even in business cards. So the answer to the question is ….no. Business cards are not dead. No matter what form of media we use, whether it be print, video, or web, they all adhere to the same principle of only being as good as what’s behind it. So, we can get people to come check out your business, service, or product. Once they are there it is up to you to convince them to stay!

Video of the Month:

Click Here

Web Pick of the Month:

Click Here

Merry Christmas!