Creative ways to use video in your business

Want to use video? Here are just a few (45) examples of ways that you can use video in your business to market, promote, sell, inform and train. These 45 ways are just a start. There are countless more ways to maximize the impact of your video by using video. Fill in your info below and you’ll be able to download out free PDF report.

 

 

44 Ways to Use Video to Market, Promote, Sell, Inform and Train.

 
 

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Newly Released Video Stats

Comscore just release their report on how video is continuing to revolutionize the online video community, television and buying habits of us all.  Below are a few of their findings…beware, this will inspire you to utilize video in your business (only if you want to maximize your marketing, product sales, training, promoting and informing!)

  • 84.4% of of the US internet audience watched online video
  • Youtube viewers watched 18.6 billion videos in the month of January 2012…that’s just in one month!
  • Comscored estimates that an average of 105 million Americans consume some form of online video EVERY DAY!  This is roughly 1/3 of the entire US population
  • This is up 43% from this time last year
  • Consumers find online advertising to be 38% more memorable than traditional tv advertising

Since video is THE way to market, inform, promote, train and teach, then give us a call to see how we can best help you with your video needs.  9370.673.08450

36% of people watched 5 or more product videos online

A recent study was done by the e-tailing group and found that video is driving research of online products.  In fact, many companies like Amazon, Zappos and onlineshoes.com are employing video companies to create hundreds of products videos. You can read more about it here.

This study found that

US consumers who encountered product videos on websites watched them 60% of the time. And 36% of respondents said they had watched five or more product videos on brand or retail websites over the preceding three months.

This study even found that viewers were willing to watch a longer video, if the video contained information about the product.  The respondents also demonstrated that they will keep coming back to watch the videos before deciding to purchase.

Do you have product videos?  Are they informative and engaging?  We all know that video heavily increasing the purchasing of products, so why not give Exit Row Productions a call to see how we can help you get your product videos up…so you can start selling more.

Retailers’ use of online video is increasing

Over the past few months, research has shown that consumers are watching and even expecting to watch online product videos to better help them make their purchasing decisions.  This study found that

eMarketer estimates that nearly 170 million Americans will watch videos online this year—more than half the total population.

Let Exit Row Productions help you get your product videos online.  We specialize in helping you produce and market your videos.

Video Stats for April 2012

The online growth for video is booming.  Click this link to download the history and future of videos powerful growth.

Exit Row Productions speaking at New Media Dayton about video trends

We love speaking.  We love sharing.  And we love sharing about the impact of the video.  In fact, it’s gets us really excited to share about where video is going and how to maximize it’s impact.

We’ve been asked to be a part of the New Media Dayton panel discussion about “Expanding Your Brand & Reach Through Video”.   This panel discussion will talk about video trends and techniques about how to best use video in your business.  We strive to have our website be a tool to showcase stats about the growth of video and what it means for your business.  Many businesses have seen the power of video through their own experiences, and we’ve been able to help a lot of businesses utilize video, social media and web design.  You can sign up for the New Media Dayton meetup by clicking here.

By the way…did you know that Google loves fresh and relevant content on your website?  We recommend having a video strategy that goes beyond traditional models like tv commercials.  Video is becoming more reasonably priced for most businesses and we know that website visitors would much rather WATCH something than READING what you do.  So why not have several videos on your website that showcase your products, services, building, FAQs, etc.  In fact, you can sign up for our free report (found on the right-hand side of this website) which will give you 45 Ways To Use Video.

Filming at the 2012 NCAA Final Four

Exit Row Productions filming at the Final Four

Working in the video, media and marketing industry has let us travel to some amazing places.  We’ve been all over the United States, and to almost 10 countries doing what we love…video!

We again were asked to come to Final Four Weekend, which was in New Orleans this year, to film for an organization called, Nations of Coaches.  This organization works closely with NCAA athletic programs to develop leaders and encourage coaches.

Some of our responsibilities included interviewing several coaches about their relationship with Nations of Coaches.  One coach was Murray Goodman, who is the coach of Lehigh University.  You might not have known his name a few months ago, but his team pulled off an incredible upset in the tournament and beat the Duke Bluedevils.   After doing this, Coach Goodman became a celebrity and was quite the popular coach at the Final Four Weekend.

Exit Row Productions filming at the Final Four

There was also a large event where coaches like, Shaka Smart, addressed about 200 other coaches to go over their playbook and offer advice.  We were able to get footage of this as well as the interactions between the coaches.  It was amazing seeing so many famous coaches.   On Saturday we were asked to get some footage of a radio interview, which took place in “Radio Row”.  This was a large room that had about 20-30 radio stations that were set up in their own little area.  You could hear the dull rumble of all the radio announcers talking passionately about their sports teams.  There were several other video production companies on hand ranging from large studios to smaller one man crews…but we were all their to capture the excitement of Radio Row.

Not only did we get to film several events, interviews and speeches, we also were able to go to the Final Four and Championship games, which were amazing!  We love using our video abilities that combine travel, sports and organizations doing great things, so this trip was a great opportunity.  We’ve been to the Final Four several other times to get video footage and they each have their own personalities, stories and memories.

 

How to buy a domain name for your new company

Buying a domain name may sound daunting, but it doesn’t have to be.  Below are some simple steps to find the right domain name, secure your online presence, and purchase hosting for your website.

Finding the right domain extension

This is very important and sadly, many “good” domain names are taken.  So you need to use your creativity to find a good domain name.  We recommend using a “.com” name if at all possible.  If you are an organization or non-profit, you could also use the “.org” domain.  The last option would be to find a .net domain name.  I would rarely recommend using a “.biz”, “.info”, “.tv”, or any other options that might be offered.  Generally people use “.com”, “.org” and possibly “.net” when searching online.

Finding the right domain name

  1. I wouldn’t recommend using numbers, hyphens or dashes in your domain name.  That can be too hard to explain to people.  You want people to be able to remember your domain name and easily spell it.  You don’t want to get so creative with your domain name that no one can remember it.
  2. Use a tool like, BustaName.com to use keywords to see if your ideal domain name is available

Purchasing your domain name

  1. There are a lot of places on line where you can buy your domain name.  Most of them charge around $10 per year, which is an easy investment since you are building a business around this domain name.  It’s also good to buy a domain name if you think you might start a business with the same name.  Purchasing a domain for $10 to secure that domain is a simple decision to guarantee that it’s around when you want to use it.
  2. We use Dreamhost for our domains and hosting and even have an affiliate relationship with them.  But you can buy your domain name from other sites such as GoDaddy.com.  However, I’ve heard a lot of complaints about GoDaddy’s customer service and don’t recommend them.
  3. You can also use Dreamhost for your hosting.  However, you might want to wait a bit until you hire a website developer to create your website.  Even though we use and recommend Dreamhost, they might have their own set up which might benefit you.  Plus, there’s not sense in spending money on hosting right away when you don’t have to.

Sit back and congratulate yourself on finding, purchasing and securing your domain name.  You’re a step closer and ready to build your online presence.

We’d love to help you with any website needs you may have.  If  you’d like to know more about our web design service and for a free quote, fill out the form below and tell us how we can help you.  We’ll give you a call to see how we can help with your web, marketing or media needs.

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June Newsletter

Word of Mouth… Still the Best!

So I have been thinking of the best way to get the word out about our company, what is the best and most effective form of marketing? I think if every company mastered this, than it would obviously be successful. So what is the answer? Well, in my humble opinion, word of mouth is still the best form of marketing.
Now, word of mouth, has obviously been around since people could talk. So with all of the new interactive media and technology, how is word of mouth still the best. Technology is constantly changing, but something that isn’t changing is the fact that people talk. So the better question is…. How are you using the newest technology to create word of mouth marketing for your business?
Video on smart-phones and on the web is a powerful way to create word of mouth. I couldn’t help but notice these things about how people get their news these days, it is:
1. Instant
2. Mobile
3. Interactive
4. Dynamic
With that said, video just happens to be all those things as well. So find ways to integrate video into your business to create that word of mouth that is so powerful to any message. Exit Row Productions is constantly looking at new ways to do this for you. Let us know if we can help.

 

Video of the Month:

Let Exit Row Productions help you stand out since 10% of YouTube videos are in HD.

Exit Row Productions has always created high quality videos.  But we were a bit surprised at the low amount of Hi-Def videos on YouTube.  YouTube recently announced their website stats (see more here).  There are some staggering stats on the growth of video on their mobile and website.  They announced that,

10% of YouTube’s videos are available in HD

Only 10%?  Think how easy it will be to stand out from your competition?  If they have an old standard definition video and you have several Hi-Definition videos, which video do you think people will watch?  Exit Row Productions can create a video strategy that includes high quality HD videos.  That way your videos don’t look outdated on your website and YouTube.  Since most people across the country have broadband internet, they expect to have high quality videos.  And why not show your products, services, staff, testimonials, training or anything else in HD?

Give Exit Row Productions a call and see how we can help you.  We love talking with people to create a video strategy that incorporates HD, YouTube and web friendly formats.  It’s what we’re passionate about doing.  Let us do it for you.

During 2010, there were over 700 billion video playbacks YouTube alone

Everyone knows YouTube is the place for funny videos, the latest music video and political mishaps, but it’s also one of the best places to put your company’s videos.  What better place to put your marketing, training, promotional, or informational videos, than Youtube.  In fact, YouTube recently announced some stats of their site and found that,

YouTube reached over 700 billion playbacks in 2010

That’s a LOT of video being watched in one year alone.  Were your videos watched?  How many times were they viewed?  If you don’t know the answer, or if you don’t have any videos, than give Exit Row Productions a call.  We work with local companies in the Dayton, Columbus and Cincinnati, Ohio area, but we also have traveled across the country to create high quality videos for our clients.  We’d love to work with you on a video strategy that will utilize the Google friendly nature of videos found on your website and YouTube.  Having video on your site will greatly increase traffic and keep the visitor on your site.  Would they rather read about your product, or watch an engaging video?  I think we both know the answer to that!

YouTube’s Mobile site gets over 100 million views per day!

How many views per day does your mobile site get?  YouTube recently announced some stats from their hugely popular video sharing website.  Not only do they have a huge following on their website, but they also get over 100 million views per day on their mobile site!  That’s a lot of smartphones watching a lot of videos.

We all know that video is the most powerful way to share your message.  What videos do you have on your website?  How many videos do you have on Youtube?  Do you know how many people are watching your video on YouTube’s mobile platform?  Exit Row Productions can work with you on all these aspects and create a video strategy for your website, YouTube and mobile websites.  So no matter where people are looking for you, they can easily find your videos.

The base age demographic for YouTube is 18-54

Most people think that the average video on YouTube is put up by a 15 year old and contains skate boarding, someone getting hurt or pulling a prank.  However, YouTube recently released stats on their service and how, “base age demographic for YouTube is 18-54“.  Notice how the range goes to 54.  That’s not the crazy teenager that most people think are using YouTube.  In the past few years we’ve seen The President use YouTube as a broadcast medium.  We’ve noticed a dramatic increase in businesses using video for their website as well as putting it on YouTube.  Since Youtube is so poplar, we recommend any available platforms that can best help promote your business.

Let Exit Row Productions help you create a video strategy of how to best utilize YouTube, social media, website, and the other platforms available.

Over 2 billion videos are viewed every day

Videos are everywhere.  You can’t go throughout your day without seeing a video online, on tv (isn’t that obvious?!?), in the waiting room at the doctor, the car dealership and just about everywhere else you go.  But did you know that on YouTube alone, “Over 2 billion videos are viewed every day“?  That’s EVERY DAY…2 Billion.  Think about it.  That’s a LOT of videos…and that’s just on YouTube alone.

If 2 BILLION videos are viewed every day, are people viewing your video?  Do you have a video?  If you don’t have a video, why not?  You’re missing out on a huge opportunity to share your story of your product or service.  Chances are that your competitors have videos of their products and services.  You could share video testimonials, live events, training, marketing, promotional pieces and so much more.  Let Exit Row Productions help create a video strategy to help your company be a part of those 2 billion videos watched on YouTube.   We work with companies and organizations locally in Dayton, Columbus, Cincinnati but also work with companies around the country and beyond.  We’d love to help and won’t push anything on you…we promise.

YouTube is localized in 25 countries across 43 languages

We all use Google, and Google purchased YouTube a few years ago.  Since that time YouTube has grown internationally.  In some recent stats that were posted, Youtube shared this statistic.

YouTube is localized in 25 countries across 43 languages

Do you sell internationally?  Would you benefit if people in other countries know about you and your services?  This stat is hugely important if you have an international client base.   Knowing that YouTube has a broad international reach can help you market, promote and sell your products.  Let Exit Row Productions help you create a video strategy which can include your international reach.  We have access to translation services, actors and voice over talent and can create a video in any language you need.  And YouTube is probably located in that area.

48% of Smartphone Users Watch Video on their Phone

In a recent study by Google and Ipsos OTX, they found how important our smartphones are to use in daily life, and in business.  The report mentioned more than just video but we think it’s telling of the times that the report said that 48% of users watched videos on their mobile phones.  We’re not really surprised, and have seen this trend with our client, colleagues, friends and family members.  Who doesn’t pull up a video on their phone, whether it’s funny, serious or for business.  Our phone is by our side or in our hands and a great way to consume video.

How are you capitalizing on the the increasing amount of people watching videos on their Smartphones?  Let Exit Row Productions help create a strategy to boost the viewership of your video on Smartphones, your website, social media outlets and much more.

Will your business be a part of the 500 billion hours of online video by 2015?

Intel recently estimated that there will be 500 billion hours of online video by 2015.  That’s a lot of video!  Will your business be a part of that internet video boom?  In the past few years we’ve seen an increase in businesses needing video for their website, marketing, training, presentations, e-mail signatures, social media, and much more.  In fact, we’ve started to not only offer video (our primary business), but companies also ask us to create their new website and assist or manage their social media integration since they are combining into a power way to communicate.  Gone are the days where you can only have a business card and cheap website.  You need to communicate and interact with those around you…and video is one of the best ways to do that!

For video in the Dayton, Columbus, Cincinnati Ohio area and beyond, let Exit Row Productions handle your video, web and media needs.

See what Scott Puopolo, Cisco VP for Internet Business, says about internet video and where it’s going.

Exit Row Productions interviews key personel for annual review video

In early February, we were hired to film 3 interviews for a client of ours.  They are preparing an annual review banquet, where a video will be a part of their festivities.  What better way to show what happened the previous year than through a video that explains all the exciting things that happened.  We’re glad this Dayton based company doesn’t listen to all the bad talk about the economy or the area…they’re doing just fine, thank you.

Boring slide shows are a thing of the past with the interactive elements of a review video.  Think of everything you can put into a video!  We can add some interactivity and motion graphics to a boring Powerpoint presentation or photo slideshow.

The reason it’s good to get interviews through video, is that they can be edited down to a reasonable length.  This banquet has a schedule and it’s better to have concise video pieces rather than having each board member get up and talk at length.  Those in attendance only hear the important aspects, and not all the details that come to mind when each person is speaking live.

Do you have an annual review meeting or banquet?  Let Exit Row Productions put together a high quality video that recaps everything that happened.  We can work with you on scripting, concepting, interviews, production and post-production.  We can do it all, or work with you on each aspect.

Let us know how we can help you with your next annual review meeting or banquet.  973-673-8450

Exit Row Productions hired to film training video series

We love it when strangers find our site through a Google search. It shows us that our site is optimized well (and something we can do for our clients when we build their website). At the beginning of January, I picked up the phone and someone was asking about an all day training series that was going on in the Dayton/Greater Miami Valley area. They were going to have people fly in from all over the country to attend this important training. Not only were people going to be there in person, but their would also be a live internet video stream. This company wanted us to film the sessions for the live stream but also edit them together for both DVD versions and web versions for their website.

In the past, they had used one camera, but quickly found that two cameras would add another way to keep the otherwise, dry training a bit more easy to view. We love it when people have the vision to use video in this capacity. First, Think about how much money they saved by doing a live internet video stream! They had people in other countries, who obviously couldn’t make the meeting, as well as those that were in far away States. These people didn’t have to fly into town, but could watch online. Secondly, this company had enough vision to have us edit down the footage into manageable videos that will be on their website in the coming weeks.  That way, if people couldn’t watch the live video stream, they could always watch it on demand.  This means that everyone could get updated on the news, no matter where they were, or when they could view it.

How could you use video to save money, inform, update, market, and promote?  The ideas are endless.  We love hearing from our clients on how our videos helped them.  And we love working with new companies to create a video solution.  Perhaps it’s a marketing campaign, training videos, web video series, product videos, video FAQs, or customer interviews.  The ideas are endless.

Give us a call to see how we can help you.  937-673-8450

“Friendformation” vs. Information

A Meeting of the Minds:

I was invited to be on a panel discussion today at the New Media Dayton monthly event.  A monthly gathering for those interested in media, marketing and social media.  The topic was “trends to look for in 2011″ and I was asked to be with other social media and marketing geniuses (I was honored just to be on stage with them).  We started a discussion that I want to continue here.

All Hail King Google:

I’ve been noticing a shift in trends in 2010 and look to see an increase in the coming years over a potential “battle royale”.  Over the past several years we’ve seen the rise of the mighty Google.  I Google everything: questions, spelling, directions, information, events, recipes and more.  Google was built by extremely smart engineers who have a secret algorithm that gives priority to fresh and relevant content.  But, adding regular content like: blogging, news, updates and information will greatly help you as it is captured by Google and you get higher rankings.  Having video on your site is huge too…find out more here.  Google relies on how many times people use your site and how many sites are linked to yours.  This can be good and bad.  It can be good in that you might get a lot of “hits” to your website because of a promo you run.  It can be bad because while you may get a hundreds of visitors to your website, they might not translate into customers or people who return to your site. While Google is extremely valuable still, it might be trending to something else.  Google has been king of search for a while and we have even called it, “the information age”…but a shift is coming.  I think we are heading into the “social age”.

Socially Acceptable:

In today’s discussion, the topic of marketing, information and the social component came up.  April Mescher of ZipSetGo.com made a comment about how everything is going social (social media with Youtube/Twitter/Facebook/LinkedIn, online check in through Foursquare, Groupon, etc).  She shared the term “Friendformation”, which got me thinking.   People are moving away from raw, impersonal data to personal recommendations on everything from which restaurant to eat at this weekend, to which vehicle to purchase.  We ask other friends and colleagues where to do business and and where not to do business.  I want to know what my friends thought of a movie or what others in the business community think of a new trend, rather than depending on the cold, hard statistics.  We all depend on personal connections…and this trend is growing.  We were created to be social in our interactions and this is coming out through social media.  Keep an eye out for the “Friendformation” vs Information battle (grab some popcorn, it could get interesting!).

The Great Divide:

Here is where the the shift happened.  Facebook, who has approx 500 million members, has decided not to open up their information to Google.  That means  that Google, the kings of information and mathematics, can’t comb through all the information that we share freely.  I believe that Facebook (along with other social media outlets) will be challenging the search engine and become something even greater.  A social search engine.

So how does your business use: Twitter, Facebook, Youtube, LinkedIn, Yelp, Foursqare, Moolala, Groupon, etc, etc?  Do you just depend on a static website that is 5 years old?  Do you engage your customers, clients, friends and relationships?  Yes, it can be intimidating since “times are a’ changing”, but the shift is happening.  Consider this your warning.

Agree, disagree?  What do you think?  Leave a comment and we can all chime in!  (which proves the social aspects that I’m talking about!)

Forbes says, “More Senior Executives Are Using & Sharing Online Video”

In a recent study, Forbes found that more “More Senior Executives Are Using & Sharing Online Video”. Below are some insights on the article and what it means.

Here are some other key findings found in the article.
    1. Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago.
    2. Senior executives are also turning to video more frequently. Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.
    3. Work-related video can drive senior executives to take action. Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
    4. Executives can be receptive to video advertising. Overall, executives notice ads that run alongside videos, and many are comfortable watching in-stream ads. Video-friendly younger executives are more comfortable with these ad formats.
    5. The social element of online video is strong in the executive suite. More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often. Younger executives appear very willing to share and view videos using social media.
    6. Organizations looking to reach senior executives with video should consider some of the preferences voiced by the survey respondents. The survey found that executives like information in a mix of text and video. They look to different outlets for different types of videos (e.g., business sites for news, YouTube for testimonials). And many are willing to engage with longer videos.

Below is an excerpt from that article from Jeremy Scott’s piece on reelseo.com.  You can read the full article by Jeremy here.

In June of last year, Forbes Insights partnered with Google to conduct a study on how C-Level Executives were using video for business purposes.  The results, which we wrote about at the time, showed that their use of video was on the rise, particularly with executives under 50 years of age.  Now Forbes is back with a follow-up study—again in association with Google—and the  results are every bit as interesting.
Perhaps most importantly, there is clear social behavior being performed by these executives around the videos they watch, with 54% saying they share videos with colleagues on at least a weekly basis.  They watch video on Facebook and post links to video on business networking sites.
That’s huge, primarily because social behavior is really the only way anything ever spreads online. Regardless of what audience your video content targets, you want them to share it with friends.  And this study suggests business-related videos are just as likely to be shared by viewers as any other variety.

As video continues to grow both offline and online, we are seeing a huge shift in how everyone uses and interacts with video, no matter what their management level.  It’s exciting to know that a strongly crafted video will get the attention of people online.
If you have any video needs, contact us for a free consultation on how we can create a video that looks great and gets watched.

Creative and Professional

A lot of times our clients want both. This is sometimes very difficult to achieve. We just recently finished a video project with Cardinal Solutions in Columbus, OH. We started with sketching out 2 different options on shooting their video. One of the options was highly creative, and the other was a little more toned down. We would always favor the highly creative options with our clients, but they sometimes hesitate to pull the trigger. Once we agreed on concept we began the filming project. We shot their project on a Canon 5D Mark II. This is part of a line of DSLR cameras that shoot in the highest quality of HD 1080p.

During the project our client changed their mind on what they wanted from the film several times. It got to a point where the direction of the project had shifted enough that the footage that we had wasn’t going to be enough. Mid way through we had to come up with a creative solution in order to not have to get more footage, and go outside of their budget. Through some after effects and some editing we were able to come up with a creative solution that they were happy with. In the end Cardinal was very pleased with the final result and it met the creative and professional balance that they wanted.

We always get a concept approved before we move forward with anyone. This was an example of someone wanting to go outside of the concept after we had already filmed. We never want to go over budget, but more importantly we always want the client to be proud to show their video to everyone (after all, that is the point isn’t it?). With our knowledge of Post-Production, and the tools we have in place we were able to work with them to create a great video without having to raise their cost. Here is an example of the video that they posted on their YouTube channel:

Make Me a Viral Video!

Make Me a Viral Video!

That statement in and of itself is controversial. Not only can you not make a viral video, you might not be able to make a video viral. It seems as though everyone wants to have a “viral video” these days. That is well and good, however you cannot create a “viral video”. Wikipedia defines a viral video as one “that becomes popular through the process of Internet sharing, typically through video sharing websites and email.” Now let me explain how you can do this. You must first make a video that is full of great content. Whether that content is funny, interesting, educational, or just crazy is up to you. Once a video is created than you can attempt to make the video viral. The key word there is “attempt”. The bottom line is that if no one wants to watch your video, than it will not go viral.
There are some things to consider when attempting to make a video that can go viral. As a business you must first consider what the goal of your video is. There are several questions to ask yourself:

- Who do you want to watch your video?
- What kind of people do you want watching your video?
- How many people do you want watching your video?

It is important to answer these questions before you go producing a video. If you do not care who sees your video, and you just want as many views as possible than your content could be wide open. If you want to market the video to your industry than the content will need to be slanted towards that particular industry. So while there is no way to make a “viral video” there is a way to make a video that has a good chance of going viral.
The key to producing a video that has the best chance of going viral is, like I mentioned before, great content and also a distribution strategy after the video has been produced. The video must be a video that people will be inclined to watch. It is critical for someone who specializes in video to create a video that they know people will watch. Ideas sound good in a board room, but we are talking about internet viewers here. People are impatient and very critical of online content. There is so much out there, so you must find a way for yours to stand out. Also, it is extremely important for someone who is knowledgeable of social media to spread your idea. Once the video is online, it must spread, and one of the best ways to do that is by using a company who understands how social media works. Exit Row Productions are specialists in both content creation and video distribution online. We would love to help you create videos that go viral.

Videos of the Month:

Web Pick of the Month:

Letter Me Later


Merry Christmas!

Youtube is most buzzed about social networking site of the year

We’ve all heard the stats about the growth and importance of video such as: 

  1. Youtube is the second largest search engine behind Google.
  2. Americans now watch an average of 30 minutes of Video online per day (see article here)
  3. Video is over 50% of the bandwidth used online  (see article here)
  4. Having video on your website can help you jump to the top of the Google search page (see article here).
  5. Videos were 53 times more likely than traditional web pages to receive an organic first-page ranking (see article here).

You’ve probably noticed the swing from traditional marketing and media to social networking on sites like: Twitter, Facebook, YouTube, LinkedIn and more.  In fact the growth of these site is staggering.  Did you know, if Facebook was a country it would be the 3rd largest in the world.?  And Twitter has over 105 million users and is adding 300,000 per day!

But did you know Youtube was the most buzzed about social networking site of the year!

YouTube has come out on top in a ranking of 2010’s most buzzed-about websites and social media services.  This year was the year of video — in volume and positive mentions — of YouTube…The Zeta 2010 Buzz Awards measures the mentions of 125 of the top social media sites to determine not just popularity but how people feel about those sites, too.  “We held a mirror up to the social media world and try to get an understanding of what people are saying about the various social networking sites,” said Al DiGuido, CEO of Zeta Interactive, a digital marketing agency in New York City.  People seem to be saying good things about YouTube and Flickr. The blogosphere spoke positively about YouTube 91% of the time and about Flickr 98% of the time. Those positive mentions, along with the sites’ volume of mentions, landed them in the top two spots on the list.

If people have such a positive attitude of YouTube (even more than the popular Facebook, Twitter and Groupon!), you can count on the fact that people will be searching for business related topics on YouTube.

Let 2011 be the year that you start harnessing the power of video on your website, YouTube, video sharing sites and more!  Let Exit Row Productions help you formulate a plan based on your specific needs.

Dayton Ohio video production with Exit Row Productions

A lot of people are using Exit Row Productions for their video production, media and web design in the Dayton, Ohio area…and beyond.

We’ve been serving both large and small businesses for almost 10 years and LOVE doing it.  We’ve got to see some amazing companies doing incredible things.  Here are some projects that we’ve done for some of our clients…and we could do the same for you.  We’ve had clients all over country and have been overseas doing some amazing projects as well.  But, the thing we love most is using creative ideas to convey messages.  We pride ourselves in the creativity that we bring to the table.  Some projects don’t allow for overtly creative ideas, but when given the chance…we can give some out of the box ideas.

Here are just a few things that Exit Row Productions has done in the Dayton area and beyond

These are just a few types of videos that we can do.  How can we help you?