Exit Row Productions
Want to use video? Here are just a few (45) examples of ways that you can use video in your business to market, promote, sell, inform and train. These 45 ways are just a start. There are countless more ways to maximize the impact of your video by using video. Fill in your info below and you’ll be able to download out free PDF report.
Comscore just release their report on how video is continuing to revolutionize the online video community, television and buying habits of us all. Below are a few of their findings…beware, this will inspire you to utilize video in your business (only if you want to maximize your marketing, product sales, training, promoting and informing!)
Since video is THE way to market, inform, promote, train and teach, then give us a call to see how we can best help you with your video needs. 9370.673.08450
A recent study was done by the e-tailing group and found that video is driving research of online products. In fact, many companies like Amazon, Zappos and onlineshoes.com are employing video companies to create hundreds of products videos. You can read more about it here.
This study found that
US consumers who encountered product videos on websites watched them 60% of the time. And 36% of respondents said they had watched five or more product videos on brand or retail websites over the preceding three months.
This study even found that viewers were willing to watch a longer video, if the video contained information about the product. The respondents also demonstrated that they will keep coming back to watch the videos before deciding to purchase.
Do you have product videos? Are they informative and engaging? We all know that video heavily increasing the purchasing of products, so why not give Exit Row Productions a call to see how we can help you get your product videos up…so you can start selling more.
Over the past few months, research has shown that consumers are watching and even expecting to watch online product videos to better help them make their purchasing decisions. This study found that
eMarketer estimates that nearly 170 million Americans will watch videos online this year—more than half the total population.
Let Exit Row Productions help you get your product videos online. We specialize in helping you produce and market your videos.
Exit Row Productions has always created high quality videos. But we were a bit surprised at the low amount of Hi-Def videos on YouTube. YouTube recently announced their website stats (see more here). There are some staggering stats on the growth of video on their mobile and website. They announced that,
10% of YouTube’s videos are available in HD
Only 10%? Think how easy it will be to stand out from your competition? If they have an old standard definition video and you have several Hi-Definition videos, which video do you think people will watch? Exit Row Productions can create a video strategy that includes high quality HD videos. That way your videos don’t look outdated on your website and YouTube. Since most people across the country have broadband internet, they expect to have high quality videos. And why not show your products, services, staff, testimonials, training or anything else in HD?
Give Exit Row Productions a call and see how we can help you. We love talking with people to create a video strategy that incorporates HD, YouTube and web friendly formats. It’s what we’re passionate about doing. Let us do it for you.
Everyone knows YouTube is the place for funny videos, the latest music video and political mishaps, but it’s also one of the best places to put your company’s videos. What better place to put your marketing, training, promotional, or informational videos, than Youtube. In fact, YouTube recently announced some stats of their site and found that,
YouTube reached over 700 billion playbacks in 2010
That’s a LOT of video being watched in one year alone. Were your videos watched? How many times were they viewed? If you don’t know the answer, or if you don’t have any videos, than give Exit Row Productions a call. We work with local companies in the Dayton, Columbus and Cincinnati, Ohio area, but we also have traveled across the country to create high quality videos for our clients. We’d love to work with you on a video strategy that will utilize the Google friendly nature of videos found on your website and YouTube. Having video on your site will greatly increase traffic and keep the visitor on your site. Would they rather read about your product, or watch an engaging video? I think we both know the answer to that!
How many views per day does your mobile site get? YouTube recently announced some stats from their hugely popular video sharing website. Not only do they have a huge following on their website, but they also get over 100 million views per day on their mobile site! That’s a lot of smartphones watching a lot of videos.
We all know that video is the most powerful way to share your message. What videos do you have on your website? How many videos do you have on Youtube? Do you know how many people are watching your video on YouTube’s mobile platform? Exit Row Productions can work with you on all these aspects and create a video strategy for your website, YouTube and mobile websites. So no matter where people are looking for you, they can easily find your videos.
In an earlier post, I talked about how You Tube works great with social media. Here is one example of how it is working with You Tube. “Every auto-shared tweet results in six new YouTube.com browsing sessions” – You Tube. This is a way that twitter is interacting with You Tube. Twitter is contributing to the popularity of videos on You Tube. The activity on Twitter connects with You Tube to create even more views. It is important to understand how social media and video work together. This technology is always changing and Exit Row Productions can help your business stay current with these trends.
Social Media is growing and where does You Tube fit in? “Over 5 million people have found and subscribed to a friend’s channel using You Tube’s friend-finding tools” - You Tube. You Tube is smart, and they know how big social media has gotten. They have jumped right in, and it works flawlessly with other social media platforms. So not only will you be able to reach the people that you know by using online video with You Tube, but you will also be able to reach the people that they know. Online video is a great way to take advantage of the social media era online. Exit Row Productions can make your online video work seamlessly with all social media platforms.
Most people think that the average video on YouTube is put up by a 15 year old and contains skate boarding, someone getting hurt or pulling a prank. However, YouTube recently released stats on their service and how, “base age demographic for YouTube is 18-54“. Notice how the range goes to 54. That’s not the crazy teenager that most people think are using YouTube. In the past few years we’ve seen The President use YouTube as a broadcast medium. We’ve noticed a dramatic increase in businesses using video for their website as well as putting it on YouTube. Since Youtube is so poplar, we recommend any available platforms that can best help promote your business.
Let Exit Row Productions help you create a video strategy of how to best utilize YouTube, social media, website, and the other platforms available.
Videos are everywhere. You can’t go throughout your day without seeing a video online, on tv (isn’t that obvious?!?), in the waiting room at the doctor, the car dealership and just about everywhere else you go. But did you know that on YouTube alone, “Over 2 billion videos are viewed every day“? That’s EVERY DAY…2 Billion. Think about it. That’s a LOT of videos…and that’s just on YouTube alone.
If 2 BILLION videos are viewed every day, are people viewing your video? Do you have a video? If you don’t have a video, why not? You’re missing out on a huge opportunity to share your story of your product or service. Chances are that your competitors have videos of their products and services. You could share video testimonials, live events, training, marketing, promotional pieces and so much more. Let Exit Row Productions help create a video strategy to help your company be a part of those 2 billion videos watched on YouTube. We work with companies and organizations locally in Dayton, Columbus, Cincinnati but also work with companies around the country and beyond. We’d love to help and won’t push anything on you…we promise.
According to You Tube “The total number of advertisers using You Tube has increased 10-fold in the last year” – You Tube. Now, I am not one to always say that you should go with the flow, but sometimes in business that is not always the case. If you don’t jump on board with the way business is going than you might get left in the dust. This is definitely the case with online video. Customers want to be engaged, and video is the best way to do that. This statistic is only going to become more true in the next several years. Don’t get left behind, let Exit Row Productions get you up to speed with online video.
We all use Google, and Google purchased YouTube a few years ago. Since that time YouTube has grown internationally. In some recent stats that were posted, Youtube shared this statistic.
YouTube is localized in 25 countries across 43 languages
Do you sell internationally? Would you benefit if people in other countries know about you and your services? This stat is hugely important if you have an international client base. Knowing that YouTube has a broad international reach can help you market, promote and sell your products. Let Exit Row Productions help you create a video strategy which can include your international reach. We have access to translation services, actors and voice over talent and can create a video in any language you need. And YouTube is probably located in that area.
Another statistic regarding You Tube is that “94 of Ad Age’s top 100 advertisers have run campaigns on You Tube” – You Tube. Now they say that if you want to be successful than you should hang out with those who are successful. I would say that based on this statistic you would be in pretty good company in you advertised on You Tube. If 94 of 100 successful businesses are using video on You Tube than it would probably be a good idea to join them. The cost of a video on You Tube is minimal compared to the return you can get on it. Exit Row Productions knows how to make a video look great on You Tube and get you the maximum results.
YouTube recently announced some stats and details of their growth and popularity of their video sharing site. We love YouTube as one of the places to put your video but with, “35 hours of video footage is uploaded to the site every minute”, you can see the powerful importance of video both now and in the future. 35 hours being uploaded every minute is a LOT of video, and it’s not getting any less as we move forward in the future. We’re seeing a lot of companies put their marketing, training, safety and promotional videos on not only their websites but also on Youtube.
Let Exit Row Productions help you create a video strategy that can include and take advantage of YouTube’s importance on the web.
We all know YouTube has a LOT of videos. But, YouTube recently released some stats on how dominate this site is.
More video is uploaded every 60 days than the three major US television networks produced in 60 years
With the ever growing amount of videos, we’re seeing a dramatic increase in business related videos. Businesses are hiring Exit Row Productions to create videos for: marketing, FAQ, testimonials, live events, trade shows, mobile phones, promotional pieces and much more. And once those videos are done, we always recommend putting them on YouTube where people can find them easily. YouTube is no longer for silly videos but has a huge business application.
What is your company doing to jump into this huge opportunity of online video? Let Exit Row Productions help create a strategy for your video needs.
In a recent study by You Tube they released several statistics regarding video. One of these statistics is that “2 billion video views per week are monetized” – You Tube. So what does that mean for you and your business? Well I think you have the obvious answer that there is money to be made here. This statistic is only going to grow as well. Don’t just think of putting a video on You Tube to show people the video, but think about the video actually making you money as well. Exit Row Productions can help you with this by not only producing the video, but also knowing where to place that video to get it the most views.
In a recent study by Google and Ipsos OTX, they found how important our smartphones are to use in daily life, and in business. The report mentioned more than just video but we think it’s telling of the times that the report said that 48% of users watched videos on their mobile phones. We’re not really surprised, and have seen this trend with our client, colleagues, friends and family members. Who doesn’t pull up a video on their phone, whether it’s funny, serious or for business. Our phone is by our side or in our hands and a great way to consume video.
How are you capitalizing on the the increasing amount of people watching videos on their Smartphones? Let Exit Row Productions help create a strategy to boost the viewership of your video on Smartphones, your website, social media outlets and much more.
In a recent study, Forbes found that more “More Senior Executives Are Using & Sharing Online Video”. Below are some insights on the article and what it means.
- Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago.
- Senior executives are also turning to video more frequently. Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.
- Work-related video can drive senior executives to take action. Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
- Executives can be receptive to video advertising. Overall, executives notice ads that run alongside videos, and many are comfortable watching in-stream ads. Video-friendly younger executives are more comfortable with these ad formats.
- The social element of online video is strong in the executive suite. More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often. Younger executives appear very willing to share and view videos using social media.
- Organizations looking to reach senior executives with video should consider some of the preferences voiced by the survey respondents. The survey found that executives like information in a mix of text and video. They look to different outlets for different types of videos (e.g., business sites for news, YouTube for testimonials). And many are willing to engage with longer videos.
Below is an excerpt from that article from Jeremy Scott’s piece on reelseo.com. You can read the full article by Jeremy here.
In June of last year, Forbes Insights partnered with Google to conduct a study on how C-Level Executives were using video for business purposes. The results, which we wrote about at the time, showed that their use of video was on the rise, particularly with executives under 50 years of age. Now Forbes is back with a follow-up study—again in association with Google—and the results are every bit as interesting.
Perhaps most importantly, there is clear social behavior being performed by these executives around the videos they watch, with 54% saying they share videos with colleagues on at least a weekly basis. They watch video on Facebook and post links to video on business networking sites.
That’s huge, primarily because social behavior is really the only way anything ever spreads online. Regardless of what audience your video content targets, you want them to share it with friends. And this study suggests business-related videos are just as likely to be shared by viewers as any other variety.
We’ve all heard the stats about the growth and importance of video such as: 
You’ve probably noticed the swing from traditional marketing and media to social networking on sites like: Twitter, Facebook, YouTube, LinkedIn and more. In fact the growth of these site is staggering. Did you know, if Facebook was a country it would be the 3rd largest in the world.? And Twitter has over 105 million users and is adding 300,000 per day!
But did you know Youtube was the most buzzed about social networking site of the year!
YouTube has come out on top in a ranking of 2010’s most buzzed-about websites and social media services. This year was the year of video — in volume and positive mentions — of YouTube…The Zeta 2010 Buzz Awards measures the mentions of 125 of the top social media sites to determine not just popularity but how people feel about those sites, too. “We held a mirror up to the social media world and try to get an understanding of what people are saying about the various social networking sites,” said Al DiGuido, CEO of Zeta Interactive, a digital marketing agency in New York City. People seem to be saying good things about YouTube and Flickr. The blogosphere spoke positively about YouTube 91% of the time and about Flickr 98% of the time. Those positive mentions, along with the sites’ volume of mentions, landed them in the top two spots on the list.
If people have such a positive attitude of YouTube (even more than the popular Facebook, Twitter and Groupon!), you can count on the fact that people will be searching for business related topics on YouTube.
Let 2011 be the year that you start harnessing the power of video on your website, YouTube, video sharing sites and more! Let Exit Row Productions help you formulate a plan based on your specific needs.
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