Newsletter Archive

December 2009 Newsletter

The Personality of Business
So It’s that time of the year again. Christmas is great because of all the things that come with it. It is a time when everyone seems a little more happy, a little more giving, and a little more aware of what matters in life. So then it makes me ask the question… why aren’t we like this the rest of the year? We could all do ourselves a favor by following that simple golden rule that we learned when we were kids. “Do unto others as you would have them do unto you.”
In business it is interesting that we think we should approach it differently than we do our everyday life. We think that when we put on our “business” attire that we need a different “business” demeanor to go with it. Small talk is the worst. It seems like it is something that we do because that is what we have always known. People want to be treated like you care about them, and are interested in who they are. If we approach a person in business like we are truly interested in who they are and not what they do, then we might be surprised how the “what they do” might take care of itself. We all like to feel someone is being genuine, and not prodding for information.
We could all learn a lot from the holidays. People want to be treated all year round like they are at Christmas. Show people your personality, and your business’ personality. We try to help businesses do this with video. You can tell a story with video, and give a more personal view. Next time you come in contact with someone in business show them your personality and the personality of your Business.

Merry Christmas!