Send me a message if you’d like to come.

 1.  Product training videos save countless hours of telephone support:

Last year Jeff Long (one of our stunningly talented video producers) was hired to travel to Texas for a week to film a series of training videos for Bowie Industries.  They had 7 main pieces of machinery that were complicated to operate and maintain.  Bowie Industries was constantly getting phone calls on servicing and operating the machinery.  The videos cut down on the amount of time on the telephone.  Instead, Bowie sent a link to the caller which had short videos that walked through each aspect of service and operation.  It was a huge time saver for Bowie and meant they didn’t have to be on the phone all day and could devote their day to other needs, which saved the company a lot of money.

How could you create training videos, product demonstrations, or video FAQs that would help save a lot of time for your personnel?

2.  Recording live presentations saves money and builds a training catalog:

We’ve seen a huge increase in companies asking Exit Row Productions to come to their presentations to film them.  We’ve live streamed them over the internet, as well as put them onto DVD and created web formats.  We can even create a special website or web page that is password protected.  This enables each company to be able to send the videos to those that couldn’t attend the live presentation or training.  It also means that you don’t have to fly everyone from across the country in, just so they can be a part of a presentation.  We’ve found that video taping these presentations is a huge money saver for these companies and allows them to have a catalog of training videos, presentations and information that can be used for years to come.

Do you have any upcoming live presentations, seminars, or training that needs to be recorded?  We’d love to help.

 3.  Product Promotions shows your target audience:

Do you have a product or service that needs to get the attention of potential buyers?  Do you spend a lot of time explaining, making phone calls and sending out literature?  Why not put all the benefits and features into a short video?  Video shows off your products in ways that explaining just can’t accomplish.  In fact, Dr. Fames McQuivey of Forrester Research said that, “A minute of video is worth 1.8 million words” .  When you take into account, the adage that, “an image is worth a thousand words” and most videos have several thousand still images moving at 30 frames per second.  It makes you wonder why you’ve been wasting your time on brochures, text only website and other outdated tactics.  Video will take the pressure off of you and put the spotlight back on your great products and services.

How can you utilize video in your product promotions or as a way to showcase your services?

As you can see in the above examples, video can actually save you money, rather than being inefficient by wasting time with unneeded customer service calls, live presentations, and product promotions.  Plus, video is becoming more affordable as equipment prices gradually drop.

So how can you use video to save money?  Let Exit Row Productions help you determine the best ways to utilize video in your business.

Website of the week: Snopes.com

Does a wealthy sultan from another country want to send you free money?  Do you get e-mails, messages or questionable information online, and you want to check the validaty?  The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation. Use Snopes.com to see what’s true, and what isn’t. 

Video of the week: Google Wallet and Seinfeld

Get ready for your smart phone and your wallet to collide with several new services being announced in the coming months.  In this video, George Castanza shows why he needs Google Wallet.

[youtube width="580" height="325"]http://www.youtube.com/watch?v=gKGptWtzeaU&feature=youtu.be&utm_source=Exit+Row+Productions+Newsletter+List&utm_campaign=8ad5df7207-Through_The_Lens+Sept+2011&utm_medium=email[/youtube]

Our clients include the following organizations above and our videos have been seen on nationally broadcast television and internet channels.  We have done videos locally and nationally and can handle projects of any size.

Finding the right domain extension

This is very important and sadly, many “good” domain names are taken.  So you need to use your creativity to find a good domain name.  We recommend using a “.com” name if at all possible.  If you are an organization or non-profit, you could also use the “.org” domain.  The last option would be to find a .net domain name.  I would rarely recommend using a “.biz”, “.info”, “.tv”, or any other options that might be offered.  Generally people use “.com”, “.org” and possibly “.net” when searching online.

Finding the right domain name

1. I wouldn’t recommend using numbers, hyphens or dashes in your domain name.  That can be too hard to explain to people.  You want people to be able to remember your domain name and easily spell it.  You don’t want to get so creative with your domain name that no one can remember it.
2. Use a tool like, BustaName.com to use keywords to see if your ideal domain name is available

Purchasing your domain name

1. There are a lot of places on line where you can buy your domain name.  Most of them charge around $10 per year, which is an easy investment since you are building a business around this domain name.  It’s also good to buy a domain name if you think you might start a business with the same name.  Purchasing a domain for $10 to secure that domain is a simple decision to guarantee that it’s around when you want to use it.
2. We use Dreamhost for our domains and hosting and even have an affiliate relationship with them.  But you can buy your domain name from other sites such as GoDaddy.com.  However, I’ve heard a lot of complaints about GoDaddy’s customer service and don’t recommend them.
3. You can also use Dreamhost for your hosting.  However, you might want to wait a bit until you hire a website developer to create your website.  Even though we use and recommend Dreamhost, they might have their own set up which might benefit you.  Plus, there’s not sense in spending money on hosting right away when you don’t have to.

Sit back and congratulate yourself on finding, purchasing and securing your domain name.  You’re a step closer and ready to build your online presence.

We’d love to help you with any website needs you may have.  If  you’d like to know more about our web design service and for a free quote, fill out the form below and tell us how we can help you.  We’ll give you a call to see how we can help with your web, marketing or media needs.

So I have been thinking of the best way to get the word out about our company, what is the best and most effective form of marketing? I think if every company mastered this, than it would obviously be successful. So what is the answer? Well, in my humble opinion, word of mouth is still the best form of marketing.
Now, word of mouth, has obviously been around since people could talk. So with all of the new interactive media and technology, how is word of mouth still the best. Technology is constantly changing, but something that isn’t changing is the fact that people talk. So the better question is…. How are you using the newest technology to create word of mouth marketing for your business?
Video on smart-phones and on the web is a powerful way to create word of mouth. I couldn’t help but notice these things about how people get their news these days, it is:
1. Instant
2. Mobile
3. Interactive
4. Dynamic
With that said, video just happens to be all those things as well. So find ways to integrate video into your business to create that word of mouth that is so powerful to any message. Exit Row Productions is constantly looking at new ways to do this for you. Let us know if we can help.

Video of the Month:

www.youtube.com/watch?v=2nSsBr67BqA

10% of YouTube’s videos are available in HD

Only 10%?  Think how easy it will be to stand out from your competition?  If they have an old standard definition video and you have several Hi-Definition videos, which video do you think people will watch?  Exit Row Productions can create a video strategy that includes high quality HD videos.  That way your videos don’t look outdated on your website and YouTube.  Since most people across the country have broadband internet, they expect to have high quality videos.  And why not show your products, services, staff, testimonials, training or anything else in HD?

Give Exit Row Productions a call and see how we can help you.  We love talking with people to create a video strategy that incorporates HD, YouTube and web friendly formats.  It’s what we’re passionate about doing.  Let us do it for you.

YouTube reached over 700 billion playbacks in 2010

That’s a LOT of video being watched in one year alone.  Were your videos watched?  How many times were they viewed?  If you don’t know the answer, or if you don’t have any videos, than give Exit Row Productions a call.  We work with local companies in the Dayton, Columbus and Cincinnati, Ohio area, but we also have traveled across the country to create high quality videos for our clients.  We’d love to work with you on a video strategy that will utilize the Google friendly nature of videos found on your website and YouTube.  Having video on your site will greatly increase traffic and keep the visitor on your site.  Would they rather read about your product, or watch an engaging video?  I think we both know the answer to that!

We all know that video is the most powerful way to share your message.  What videos do you have on your website?  How many videos do you have on Youtube?  Do you know how many people are watching your video on YouTube’s mobile platform?  Exit Row Productions can work with you on all these aspects and create a video strategy for your website, YouTube and mobile websites.  So no matter where people are looking for you, they can easily find your videos.

Let Exit Row Productions help you create a video strategy of how to best utilize YouTube, social media, website, and the other platforms available.

If 2 BILLION videos are viewed every day, are people viewing your video?  Do you have a video?  If you don’t have a video, why not?  You’re missing out on a huge opportunity to share your story of your product or service.  Chances are that your competitors have videos of their products and services.  You could share video testimonials, live events, training, marketing, promotional pieces and so much more.  Let Exit Row Productions help create a video strategy to help your company be a part of those 2 billion videos watched on YouTube.   We work with companies and organizations locally in Dayton, Columbus, Cincinnati but also work with companies around the country and beyond.  We’d love to help and won’t push anything on you…we promise.

YouTube is localized in 25 countries across 43 languages

Do you sell internationally?  Would you benefit if people in other countries know about you and your services?  This stat is hugely important if you have an international client base.   Knowing that YouTube has a broad international reach can help you market, promote and sell your products.  Let Exit Row Productions help you create a video strategy which can include your international reach.  We have access to translation services, actors and voice over talent and can create a video in any language you need.  And YouTube is probably located in that area.

Let Exit Row Productions help you create a video strategy that can include and take advantage of YouTube’s importance on the web.

More video is uploaded every 60 days than the three major US television networks produced in 60 years

With the ever growing amount of videos, we’re seeing a dramatic increase in business related videos.  Businesses are hiring Exit Row Productions to create videos for: marketing, FAQ, testimonials, live events, trade shows, mobile phones, promotional pieces and much more.  And once those videos are done, we always recommend putting them on YouTube where people can find them easily.  YouTube is no longer for silly videos but has a huge business application.

What is your company doing to jump into this huge opportunity of online video?  Let Exit Row Productions help create a strategy for your video needs.

How are you capitalizing on the the increasing amount of people watching videos on their Smartphones?  Let Exit Row Productions help create a strategy to boost the viewership of your video on Smartphones, your website, social media outlets and much more.

Email Signature Videos:

This is something we have been personally testing over the past 9 months. How many e-mails do you send every day? Why not put a video in your e-mail signature? That way everyone can see it. We put clickable icons, such as Twitter and Youtube, in our e-mail signature. We also put a link to a video. In the few months that we tested, in one of our e-mail signatures saw that around 250 people clicked on our social media links, but just over 2,000 people clicked on our link to the video. That’s about 8x the click throughs on the video link over the social media links! You can see how much more people want to see a video. Imagine if your company has 5-10 employees with the same clickable videos in their e-mail signatures! Multiply that times the amount of e-mails they send every day. It would maximize not only your video’s effectiveness, but it would also drive traffic to your website with every e-mail sent from your company. How many e-mails do you and everyone in your company send every day? Are they also a marketing tool for your business? They could be. Ask us how we can help you incorporate this into your next video with us.

Training Videos:

We’ve had a lot companies call us to film their training sessions. In fact, last month we were asked to film an all day training series which was broadcast live through online streaming. We also edited the videos together and delivered them in DVD and web formats so the company could put the training on their website as well as send out DVDs to all those that couldn’t attend the event. The cost for this was vastly more affordable since the attendees were from all over the world. There were several people watching online in other countries! Can you imagine paying for them to fly into town to attend the one day event? It was much cheaper to have us record the event.

We have also been asked to record live speaking engagements where we edit the videos and break them into 5-10 minute videos. They then perform what is called, “Drip Marketing”, where they release one video every week. It keeps people coming back to the website for more content and is a great way to build traffic to your website.

These are just two ways you can use training videos in your business to save money and generate traffic to your website. How can you use training videos in your business?

Employee Orientation Videos:

How many companies hire someone new, but then have a long and painful training process? Training manuals are boring and long orientation sessions can give a lack of results. Their can even be a lack of consistency in what is presented during the training. But video is the best way to have a consistent message for your new employees. Why not mix up the orientation by having some videos that introduce your company, message and key staff through engaging video segments? You can then use these videos for years and years to come. Are you looking at revamping your employee orientation with videos? We can help.

Video Pick of the Month: Harvard Business Channel

If you like videos that teach new ideas and practical ways to grow your business, than you’ll like this YouTube channel.

“Harvard Business School’s YouTube channel showcases “ideacasts” that focus on “practical insights, tools and resources.” The web-show offers interviews with prominent Harvard professors, authors, and business leaders who speak to issues in markets large and small.”

Web Pick of the Month: PDF converter

How many times have you wanted to convert your Word document to a PDF.  Or, do you need to convert a PDF to a Word document to edit?  I need this functionality every week.  Check out this service that converts these formats.

For video in the Dayton, Columbus, Cincinnati Ohio area and beyond, let Exit Row Productions handle your video, web and media needs.

See what Scott Puopolo, Cisco VP for Internet Business, says about internet video and where it’s going.

Boring slide shows are a thing of the past with the interactive elements of a review video.  Think of everything you can put into a video!  We can add some interactivity and motion graphics to a boring Powerpoint presentation or photo slideshow.

The reason it’s good to get interviews through video, is that they can be edited down to a reasonable length.  This banquet has a schedule and it’s better to have concise video pieces rather than having each board member get up and talk at length.  Those in attendance only hear the important aspects, and not all the details that come to mind when each person is speaking live.

Do you have an annual review meeting or banquet?  Let Exit Row Productions put together a high quality video that recaps everything that happened.  We can work with you on scripting, concepting, interviews, production and post-production.  We can do it all, or work with you on each aspect.

Let us know how we can help you with your next annual review meeting or banquet.  973-673-8450

In the past, they had used one camera, but quickly found that two cameras would add another way to keep the otherwise, dry training a bit more easy to view. We love it when people have the vision to use video in this capacity. First, Think about how much money they saved by doing a live internet video stream! They had people in other countries, who obviously couldn’t make the meeting, as well as those that were in far away States. These people didn’t have to fly into town, but could watch online. Secondly, this company had enough vision to have us edit down the footage into manageable videos that will be on their website in the coming weeks.  That way, if people couldn’t watch the live video stream, they could always watch it on demand.  This means that everyone could get updated on the news, no matter where they were, or when they could view it.

How could you use video to save money, inform, update, market, and promote?  The ideas are endless.  We love hearing from our clients on how our videos helped them.  And we love working with new companies to create a video solution.  Perhaps it’s a marketing campaign, training videos, web video series, product videos, video FAQs, or customer interviews.  The ideas are endless.

Give us a call to see how we can help you.  937-673-8450

We created this video for Cardinal Solutions Group in Columbus, Ohio. They wanted to tell their story with their own employees by using several creative locations in their office. They use this video on their website, YouTube channel, and as an email signature. We shot this video with a Canon 5D Mark II, which is an industry leading camera and has been used on Television and in Hollywood movies. This is a new form of technology, and is rapidly growing in the film industry. It gives a very nice depth of field like those that  you see in the movies, but comes in a DSLR camera body.

Let Exit Row Productions help you with your next video.  We can use ground breaking techniques, like we did with Cardinal Solutions, or we can see what will work best for you!