44 Ways to Use Video to Market, Promote, Sell, Inform and Train.

• 84.4% of of the US internet audience watched online video
• Youtube viewers watched 18.6 billion videos in the month of January 2012…that’s just in one month!
• Comscored estimates that an average of 105 million Americans consume some form of online video EVERY DAY!  This is roughly 1/3 of the entire US population
• This is up 43% from this time last year
• Consumers find online advertising to be 38% more memorable than traditional tv advertising

Since video is THE way to market, inform, promote, train and teach, then give us a call to see how we can best help you with your video needs.  9370.673.08450

This study found that

US consumers who encountered product videos on websites watched them 60% of the time. And 36% of respondents said they had watched five or more product videos on brand or retail websites over the preceding three months.

This study even found that viewers were willing to watch a longer video, if the video contained information about the product.  The respondents also demonstrated that they will keep coming back to watch the videos before deciding to purchase.

Do you have product videos?  Are they informative and engaging?  We all know that video heavily increasing the purchasing of products, so why not give Exit Row Productions a call to see how we can help you get your product videos up…so you can start selling more.

eMarketer estimates that nearly 170 million Americans will watch videos online this year—more than half the total population.

Let Exit Row Productions help you get your product videos online.  We specialize in helping you produce and market your videos.

We’ve been asked to be a part of the New Media Dayton panel discussion about “Expanding Your Brand & Reach Through Video”.   This panel discussion will talk about video trends and techniques about how to best use video in your business.  We strive to have our website be a tool to showcase stats about the growth of video and what it means for your business.  Many businesses have seen the power of video through their own experiences, and we’ve been able to help a lot of businesses utilize video, social media and web design.  You can sign up for the New Media Dayton meetup by clicking here.

By the way…did you know that Google loves fresh and relevant content on your website?  We recommend having a video strategy that goes beyond traditional models like tv commercials.  Video is becoming more reasonably priced for most businesses and we know that website visitors would much rather WATCH something than READING what you do.  So why not have several videos on your website that showcase your products, services, building, FAQs, etc.  In fact, you can sign up for our free report (found on the right-hand side of this website) which will give you 45 Ways To Use Video.

Working in the video, media and marketing industry has let us travel to some amazing places.  We’ve been all over the United States, and to almost 10 countries doing what we love…video!

We again were asked to come to Final Four Weekend, which was in New Orleans this year, to film for an organization called, Nations of Coaches.  This organization works closely with NCAA athletic programs to develop leaders and encourage coaches.

Some of our responsibilities included interviewing several coaches about their relationship with Nations of Coaches.  One coach was Murray Goodman, who is the coach of Lehigh University.  You might not have known his name a few months ago, but his team pulled off an incredible upset in the tournament and beat the Duke Bluedevils.   After doing this, Coach Goodman became a celebrity and was quite the popular coach at the Final Four Weekend.

There was also a large event where coaches like, Shaka Smart, addressed about 200 other coaches to go over their playbook and offer advice.  We were able to get footage of this as well as the interactions between the coaches.  It was amazing seeing so many famous coaches.   On Saturday we were asked to get some footage of a radio interview, which took place in “Radio Row”.  This was a large room that had about 20-30 radio stations that were set up in their own little area.  You could hear the dull rumble of all the radio announcers talking passionately about their sports teams.  There were several other video production companies on hand ranging from large studios to smaller one man crews…but we were all their to capture the excitement of Radio Row.

Not only did we get to film several events, interviews and speeches, we also were able to go to the Final Four and Championship games, which were amazing!  We love using our video abilities that combine travel, sports and organizations doing great things, so this trip was a great opportunity.  We’ve been to the Final Four several other times to get video footage and they each have their own personalities, stories and memories.

Send me a message if you’d like to come.

 1.  Product training videos save countless hours of telephone support:

Last year Jeff Long (one of our stunningly talented video producers) was hired to travel to Texas for a week to film a series of training videos for Bowie Industries.  They had 7 main pieces of machinery that were complicated to operate and maintain.  Bowie Industries was constantly getting phone calls on servicing and operating the machinery.  The videos cut down on the amount of time on the telephone.  Instead, Bowie sent a link to the caller which had short videos that walked through each aspect of service and operation.  It was a huge time saver for Bowie and meant they didn’t have to be on the phone all day and could devote their day to other needs, which saved the company a lot of money.

How could you create training videos, product demonstrations, or video FAQs that would help save a lot of time for your personnel?

2.  Recording live presentations saves money and builds a training catalog:

We’ve seen a huge increase in companies asking Exit Row Productions to come to their presentations to film them.  We’ve live streamed them over the internet, as well as put them onto DVD and created web formats.  We can even create a special website or web page that is password protected.  This enables each company to be able to send the videos to those that couldn’t attend the live presentation or training.  It also means that you don’t have to fly everyone from across the country in, just so they can be a part of a presentation.  We’ve found that video taping these presentations is a huge money saver for these companies and allows them to have a catalog of training videos, presentations and information that can be used for years to come.

Do you have any upcoming live presentations, seminars, or training that needs to be recorded?  We’d love to help.

 3.  Product Promotions shows your target audience:

Do you have a product or service that needs to get the attention of potential buyers?  Do you spend a lot of time explaining, making phone calls and sending out literature?  Why not put all the benefits and features into a short video?  Video shows off your products in ways that explaining just can’t accomplish.  In fact, Dr. Fames McQuivey of Forrester Research said that, “A minute of video is worth 1.8 million words” .  When you take into account, the adage that, “an image is worth a thousand words” and most videos have several thousand still images moving at 30 frames per second.  It makes you wonder why you’ve been wasting your time on brochures, text only website and other outdated tactics.  Video will take the pressure off of you and put the spotlight back on your great products and services.

How can you utilize video in your product promotions or as a way to showcase your services?

As you can see in the above examples, video can actually save you money, rather than being inefficient by wasting time with unneeded customer service calls, live presentations, and product promotions.  Plus, video is becoming more affordable as equipment prices gradually drop.

So how can you use video to save money?  Let Exit Row Productions help you determine the best ways to utilize video in your business.

Website of the week: Snopes.com

Does a wealthy sultan from another country want to send you free money?  Do you get e-mails, messages or questionable information online, and you want to check the validaty?  The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation. Use Snopes.com to see what’s true, and what isn’t. 

Video of the week: Google Wallet and Seinfeld

Get ready for your smart phone and your wallet to collide with several new services being announced in the coming months.  In this video, George Castanza shows why he needs Google Wallet.

[youtube width="580" height="325"]http://www.youtube.com/watch?v=gKGptWtzeaU&feature=youtu.be&utm_source=Exit+Row+Productions+Newsletter+List&utm_campaign=8ad5df7207-Through_The_Lens+Sept+2011&utm_medium=email[/youtube]

Our clients include the following organizations above and our videos have been seen on nationally broadcast television and internet channels.  We have done videos locally and nationally and can handle projects of any size.

Finding the right domain extension

This is very important and sadly, many “good” domain names are taken.  So you need to use your creativity to find a good domain name.  We recommend using a “.com” name if at all possible.  If you are an organization or non-profit, you could also use the “.org” domain.  The last option would be to find a .net domain name.  I would rarely recommend using a “.biz”, “.info”, “.tv”, or any other options that might be offered.  Generally people use “.com”, “.org” and possibly “.net” when searching online.

Finding the right domain name

1. I wouldn’t recommend using numbers, hyphens or dashes in your domain name.  That can be too hard to explain to people.  You want people to be able to remember your domain name and easily spell it.  You don’t want to get so creative with your domain name that no one can remember it.
2. Use a tool like, BustaName.com to use keywords to see if your ideal domain name is available

Purchasing your domain name

1. There are a lot of places on line where you can buy your domain name.  Most of them charge around $10 per year, which is an easy investment since you are building a business around this domain name.  It’s also good to buy a domain name if you think you might start a business with the same name.  Purchasing a domain for $10 to secure that domain is a simple decision to guarantee that it’s around when you want to use it.
2. We use Dreamhost for our domains and hosting and even have an affiliate relationship with them.  But you can buy your domain name from other sites such as GoDaddy.com.  However, I’ve heard a lot of complaints about GoDaddy’s customer service and don’t recommend them.
3. You can also use Dreamhost for your hosting.  However, you might want to wait a bit until you hire a website developer to create your website.  Even though we use and recommend Dreamhost, they might have their own set up which might benefit you.  Plus, there’s not sense in spending money on hosting right away when you don’t have to.

Sit back and congratulate yourself on finding, purchasing and securing your domain name.  You’re a step closer and ready to build your online presence.

We’d love to help you with any website needs you may have.  If  you’d like to know more about our web design service and for a free quote, fill out the form below and tell us how we can help you.  We’ll give you a call to see how we can help with your web, marketing or media needs.

So I have been thinking of the best way to get the word out about our company, what is the best and most effective form of marketing? I think if every company mastered this, than it would obviously be successful. So what is the answer? Well, in my humble opinion, word of mouth is still the best form of marketing.
Now, word of mouth, has obviously been around since people could talk. So with all of the new interactive media and technology, how is word of mouth still the best. Technology is constantly changing, but something that isn’t changing is the fact that people talk. So the better question is…. How are you using the newest technology to create word of mouth marketing for your business?
Video on smart-phones and on the web is a powerful way to create word of mouth. I couldn’t help but notice these things about how people get their news these days, it is:
1. Instant
2. Mobile
3. Interactive
4. Dynamic
With that said, video just happens to be all those things as well. So find ways to integrate video into your business to create that word of mouth that is so powerful to any message. Exit Row Productions is constantly looking at new ways to do this for you. Let us know if we can help.

Video of the Month:

http://www.youtube.com/watch?v=2nSsBr67BqA

10% of YouTube’s videos are available in HD

Only 10%?  Think how easy it will be to stand out from your competition?  If they have an old standard definition video and you have several Hi-Definition videos, which video do you think people will watch?  Exit Row Productions can create a video strategy that includes high quality HD videos.  That way your videos don’t look outdated on your website and YouTube.  Since most people across the country have broadband internet, they expect to have high quality videos.  And why not show your products, services, staff, testimonials, training or anything else in HD?

Give Exit Row Productions a call and see how we can help you.  We love talking with people to create a video strategy that incorporates HD, YouTube and web friendly formats.  It’s what we’re passionate about doing.  Let us do it for you.

YouTube reached over 700 billion playbacks in 2010

That’s a LOT of video being watched in one year alone.  Were your videos watched?  How many times were they viewed?  If you don’t know the answer, or if you don’t have any videos, than give Exit Row Productions a call.  We work with local companies in the Dayton, Columbus and Cincinnati, Ohio area, but we also have traveled across the country to create high quality videos for our clients.  We’d love to work with you on a video strategy that will utilize the Google friendly nature of videos found on your website and YouTube.  Having video on your site will greatly increase traffic and keep the visitor on your site.  Would they rather read about your product, or watch an engaging video?  I think we both know the answer to that!

We all know that video is the most powerful way to share your message.  What videos do you have on your website?  How many videos do you have on Youtube?  Do you know how many people are watching your video on YouTube’s mobile platform?  Exit Row Productions can work with you on all these aspects and create a video strategy for your website, YouTube and mobile websites.  So no matter where people are looking for you, they can easily find your videos.

Let Exit Row Productions help you create a video strategy of how to best utilize YouTube, social media, website, and the other platforms available.

If 2 BILLION videos are viewed every day, are people viewing your video?  Do you have a video?  If you don’t have a video, why not?  You’re missing out on a huge opportunity to share your story of your product or service.  Chances are that your competitors have videos of their products and services.  You could share video testimonials, live events, training, marketing, promotional pieces and so much more.  Let Exit Row Productions help create a video strategy to help your company be a part of those 2 billion videos watched on YouTube.   We work with companies and organizations locally in Dayton, Columbus, Cincinnati but also work with companies around the country and beyond.  We’d love to help and won’t push anything on you…we promise.

YouTube is localized in 25 countries across 43 languages

Do you sell internationally?  Would you benefit if people in other countries know about you and your services?  This stat is hugely important if you have an international client base.   Knowing that YouTube has a broad international reach can help you market, promote and sell your products.  Let Exit Row Productions help you create a video strategy which can include your international reach.  We have access to translation services, actors and voice over talent and can create a video in any language you need.  And YouTube is probably located in that area.

Let Exit Row Productions help you create a video strategy that can include and take advantage of YouTube’s importance on the web.

More video is uploaded every 60 days than the three major US television networks produced in 60 years

With the ever growing amount of videos, we’re seeing a dramatic increase in business related videos.  Businesses are hiring Exit Row Productions to create videos for: marketing, FAQ, testimonials, live events, trade shows, mobile phones, promotional pieces and much more.  And once those videos are done, we always recommend putting them on YouTube where people can find them easily.  YouTube is no longer for silly videos but has a huge business application.

What is your company doing to jump into this huge opportunity of online video?  Let Exit Row Productions help create a strategy for your video needs.