marketing

April Newsletter

Are Business Cards Dead?

It’s a question we should all think about. It used to be that you would get your business up and running and one of the first things that you would get is some business cards printed. Now, it is an important thing to have your contact information available to those who need it. However, maybe we should think through what they are contacting us for. What is it about our business that will “wow” them once they get a hold of us.
With all of the technologies available to us now it is important to stay focused. Just as common as a business card these days is a website. The same rules apply for your website as a business card. You see, we spend a lot of time chasing the things that, “we are supposed to do.” There is one thing in common behind all successful marketing campaigns…..something worth marketing.
We think because we lay down a business card, build a website, make a video, launch a campaign, or start a twitter account that we will get business. A good idea for every business would be to make sure that once people come to them, there is something to keep them there. A website is only as good as the company, product, or service behind it. The same is true for a business card.
At Exit Row Productions we feel that video is a powerful tool. It can be used in all of the aforementioned forms of marketing, yes, even in business cards. So the answer to the question is ….no. Business cards are not dead. No matter what form of media we use, whether it be print, video, or web, they all adhere to the same principle of only being as good as what’s behind it. So, we can get people to come check out your business, service, or product. Once they are there it is up to you to convince them to stay!

Video of the Month:

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Web Pick of the Month:

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If you have any questions about media and how to harness it for your business, then please contact us at aaron@exitrowproductions.com

marketing

Marketing through kindness

I thought of a crazy idea the other day while driving.

We’ve all seen people stranded on the side of the road. I’ve stopped to help a few but there are always time where I’d like to do more. What if a company made it their mission to help these people that are in trouble. Imagine, a company with vehicles that had their name plastered on the side of the van, that helped people on a regular basis? Wouldn’t that put a huge positive impression on both the person that was helped and all the passers by? Now, I know that this company couldn’t help everyone and maybe they started off just helping one person per week. Perhaps the owner would even get involved and pay the employee that stopped to help someone in need. I’m not talking a lot of money but enough to make it worth the employees time.

So, you have a boss who wants to help people and you have someone stranded that needs help. And even more, you have hundreds of passers by that notice the company van helping people.  By helping that person change a tire or take them to get gas, you will instill in people’s mind that you are there to help. And who do you think people will call when they need your service?  Would it be the company that helps people in their most vulnerable time, or a company that is selected at random from the phone book or online?

What a great way to help people while softly marketing to the masses.  It’s crazy but it just might work.