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Over 2 billion videos are viewed every day

May 16, 2011 By Leave a Comment

Videos are everywhere.  You can’t go throughout your day without seeing a video online, on tv (isn’t that obvious?!?), in the waiting room at the doctor, the car dealership and just about everywhere else you go.  But did you know that on YouTube alone, “Over 2 billion videos are viewed every day“?  That’s EVERY DAY…2 Billion.  Think about it.  That’s a LOT of videos…and that’s just on YouTube alone.

If 2 BILLION videos are viewed every day, are people viewing your video?  Do you have a video?  If you don’t have a video, why not?  You’re missing out on a huge opportunity to share your story of your product or service.  Chances are that your competitors have videos of their products and services.  You could share video testimonials, live events, training, marketing, promotional pieces and so much more.  Let Exit Row Productions help create a video strategy to help your company be a part of those 2 billion videos watched on YouTube.   We work with companies and organizations locally in Dayton, Columbus, Cincinnati but also work with companies around the country and beyond.  We’d love to help and won’t push anything on you…we promise.

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Forbes says, “More Senior Executives Are Using & Sharing Online Video”

December 20, 2010 By Leave a Comment

In a recent study, Forbes found that more “More Senior Executives Are Using & Sharing Online Video”. Below are some insights on the article and what it means.

Here are some other key findings found in the article.
    1. Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago.
    2. Senior executives are also turning to video more frequently. Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.
    3. Work-related video can drive senior executives to take action. Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
    4. Executives can be receptive to video advertising. Overall, executives notice ads that run alongside videos, and many are comfortable watching in-stream ads. Video-friendly younger executives are more comfortable with these ad formats.
    5. The social element of online video is strong in the executive suite. More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often. Younger executives appear very willing to share and view videos using social media.
    6. Organizations looking to reach senior executives with video should consider some of the preferences voiced by the survey respondents. The survey found that executives like information in a mix of text and video. They look to different outlets for different types of videos (e.g., business sites for news, YouTube for testimonials). And many are willing to engage with longer videos.

Below is an excerpt from that article from Jeremy Scott’s piece on reelseo.com.  You can read the full article by Jeremy here.

In June of last year, Forbes Insights partnered with Google to conduct a study on how C-Level Executives were using video for business purposes.  The results, which we wrote about at the time, showed that their use of video was on the rise, particularly with executives under 50 years of age.  Now Forbes is back with a follow-up study—again in association with Google—and the  results are every bit as interesting.
Perhaps most importantly, there is clear social behavior being performed by these executives around the videos they watch, with 54% saying they share videos with colleagues on at least a weekly basis.  They watch video on Facebook and post links to video on business networking sites.
That’s huge, primarily because social behavior is really the only way anything ever spreads online. Regardless of what audience your video content targets, you want them to share it with friends.  And this study suggests business-related videos are just as likely to be shared by viewers as any other variety.

As video continues to grow both offline and online, we are seeing a huge shift in how everyone uses and interacts with video, no matter what their management level.  It’s exciting to know that a strongly crafted video will get the attention of people online.
If you have any video needs, contact us for a free consultation on how we can create a video that looks great and gets watched.

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Creative and Professional

December 16, 2010 By Leave a Comment

A lot of times our clients want both. This is sometimes very difficult to achieve. We just recently finished a video project with Cardinal Solutions in Columbus, OH. We started with sketching out 2 different options on shooting their video. One of the options was highly creative, and the other was a little more toned down. We would always favor the highly creative options with our clients, but they sometimes hesitate to pull the trigger. Once we agreed on concept we began the filming project. We shot their project on a Canon 5D Mark II. This is part of a line of DSLR cameras that shoot in the highest quality of HD 1080p.

During the project our client changed their mind on what they wanted from the film several times. It got to a point where the direction of the project had shifted enough that the footage that we had wasn’t going to be enough. Mid way through we had to come up with a creative solution in order to not have to get more footage, and go outside of their budget. Through some after effects and some editing we were able to come up with a creative solution that they were happy with. In the end Cardinal was very pleased with the final result and it met the creative and professional balance that they wanted.

We always get a concept approved before we move forward with anyone. This was an example of someone wanting to go outside of the concept after we had already filmed. We never want to go over budget, but more importantly we always want the client to be proud to show their video to everyone (after all, that is the point isn’t it?). With our knowledge of Post-Production, and the tools we have in place we were able to work with them to create a great video without having to raise their cost. Here is an example of the video that they posted on their YouTube channel:

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Youtube is most buzzed about social networking site of the year

December 15, 2010 By Leave a Comment

We’ve all heard the stats about the growth and importance of video such as: 

  1. Youtube is the second largest search engine behind Google.
  2. Americans now watch an average of 30 minutes of Video online per day (see article here)
  3. Video is over 50% of the bandwidth used online  (see article here)
  4. Having video on your website can help you jump to the top of the Google search page (see article here).
  5. Videos were 53 times more likely than traditional web pages to receive an organic first-page ranking (see article here).

You’ve probably noticed the swing from traditional marketing and media to social networking on sites like: Twitter, Facebook, YouTube, LinkedIn and more.  In fact the growth of these site is staggering.  Did you know, if Facebook was a country it would be the 3rd largest in the world.?  And Twitter has over 105 million users and is adding 300,000 per day!

But did you know Youtube was the most buzzed about social networking site of the year!

YouTube has come out on top in a ranking of 2010’s most buzzed-about websites and social media services.  This year was the year of video — in volume and positive mentions — of YouTube…The Zeta 2010 Buzz Awards measures the mentions of 125 of the top social media sites to determine not just popularity but how people feel about those sites, too.  “We held a mirror up to the social media world and try to get an understanding of what people are saying about the various social networking sites,” said Al DiGuido, CEO of Zeta Interactive, a digital marketing agency in New York City.  People seem to be saying good things about YouTube and Flickr. The blogosphere spoke positively about YouTube 91% of the time and about Flickr 98% of the time. Those positive mentions, along with the sites’ volume of mentions, landed them in the top two spots on the list.

If people have such a positive attitude of YouTube (even more than the popular Facebook, Twitter and Groupon!), you can count on the fact that people will be searching for business related topics on YouTube.

Let 2011 be the year that you start harnessing the power of video on your website, YouTube, video sharing sites and more!  Let Exit Row Productions help you formulate a plan based on your specific needs.

Filed Under: Blog, Video Stats Tagged With: , ,

Dayton Ohio video production with Exit Row Productions

November 10, 2010 By Leave a Comment

A lot of people are using Exit Row Productions for their video production, media and web design in the Dayton, Ohio area…and beyond.

We’ve been serving both large and small businesses for almost 10 years and LOVE doing it.  We’ve got to see some amazing companies doing incredible things.  Here are some projects that we’ve done for some of our clients…and we could do the same for you.  We’ve had clients all over country and have been overseas doing some amazing projects as well.  But, the thing we love most is using creative ideas to convey messages.  We pride ourselves in the creativity that we bring to the table.  Some projects don’t allow for overtly creative ideas, but when given the chance…we can give some out of the box ideas.

Here are just a few things that Exit Row Productions has done in the Dayton area and beyond

These are just a few types of videos that we can do.  How can we help you?

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North American Mission Board chooses Exit Row Productions for new web campaign

October 26, 2010 By Leave a Comment

Exit Row Productions travels to Virginia to film for a new website campaign

Earlier this summer, the Atlanta based North American Mission Board, contacted Exit Row Productions for a new website campaign they were starting.  They asked Exit Row Productions to create several videos for the upcoming Why Card website release and booked them to shoot the videos in Virginia.  The website chronicles the lives of 3 people sharing their stories about what their lives were like in college and how one relationship drastically changed their lives.  Each person’s story tells of the pain they held internally while trying to find meaning and how a new relationship changed their lives forever.  We talked with the Athlete, the Party Girl and the Drug Dealer.

Each video was shot on location at the university they attended in high quality High Definition at 1080p for maximum quality.  That way when it was put online the quality was kept but we were able to get it into a manageable file size for the end user.

North American Mission Board plan to roll this out nationwide soon and will also let churches and organizations around the world know of this website and and these stories.

Check out the website and watch each video to see what each person had to say.  Click here to view the website and videos.

Exit Row Productions video shoot with NAMB

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7 Ways video can generate leads

April 19, 2010 By Leave a Comment
Exit Row was recently was asked to speak at the New Media Dayton (www.NewMediaDayton.com) event how video can help your business.  They are a group of web designers, media producers, marketers and social media experts.  Below is the slideshow that was presented during this hour long session.
View more presentations from Jeff.
7 Ways video can generate leads Part 1
7 Ways video can generate leads: Part 2
7 Ways video can generate leads: Part 3

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Kollin and Wilkins, P.L.L.

April 8, 2010 By Leave a Comment

Here is an HD video we did for a law firm that wanted a clean and professional look. This was part of a 3 video series that will be on their website and Youtube.

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Why pay $99/month to get your business videos online? Video

November 16, 2009 By Leave a Comment

Their are many video services out there that allow you to “create your own Youtube site”. Many of these cost around $99 a month and you still have to create and distribute quality videos. The USA Today wrote an article that highlighted the importance of putting video online (your website along with other video sharing sites). Here are a few of the stats.

-11 BILLION videos were watched online in September 2009 alone.
-A small fraction of businesses have videos online.
-Those companies that do have videos online (both on your website along with other video sharing sites) have a distinct advance above those that do not.
-Customers find more value and importance with companies that have videos on their websites than those that don’t.

Exit Row Productions can produce high quality videos and host them, put them on your website, post them on other video sharing sites, create iPhone/iPod versions, make it into a podcast, as well as create a dedicated website for your videos. What if you could have your own Hulu.com or YoTtube site for your videos? We can do that. Click HERE is an example of a site we could create that would house all your corporate videos. It’s clean and professional and it will make your company stand out from the rest, and you will be saving money over companies that charge you $99/month to put your videos on a dedicated site.

Give us a call if you would like to learn more about how we can do this for you: 937.673.8450

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