What’s changing in online video?

Have you heard the news about YouTube and how it relates to your business?

Youtube is expanding the time limits from 10 minutes to 15 minutes!  Since YouTube is one of the top search engines (behind their parent company Google), it’s important to show your product, service, brand and company through this online video giant. Originally YouTube only allowed 10 minute videos to curb the amount of illegal postings of television shows and movies.  But the have advanced their technology to stamp out illegal video postings…which is good news for us since we now can post up to 15 minutes.

Having an extra 5 minutes enables you to post a presentation, interview, product demo or anything else that might have been constrained by 10 minutes.

Read more about this topic here:  http://bit.ly/brlXrH

In other news:

ComSccore released their report for online viewing in June 2010 and the numbers keep increasing.  Google and it’s websites (YouTube) account for a high majority of online video viewing.

Here is what the report stated on Google and it’s sites:

“Looking at the Google number it seems that YouTube pulls far more visitors that the search engine and other services combined. The Video Metrix showed that Google Sites had 144.5M unique visitors or roughly 80.8% of visitors to Google Sites.”

Read more about this article here: http://bit.ly/9jx6Bj

In more online video related news:

Video in e-commerce is definitely growing. According to report Forrester Research released in November last year, for the top 50 U.S. Internet Retail websites, the adoption online video grew by almost 400 percent last year alone.

What online video means for your business:

What all of these numbers mean is that you need to have video online.  Put it on your website, on YouTube, on the countless other video sharing websites.  It not only helps sell your product but it also helps you gain trust with your customers.  Since they can see you, your company and what you provide, they can see that you are a real company with real people.

Exit Row Productions can help guide you and your online video needs by creating a high quality video geared directly with the online community in mind.  We can also create a website for you to showcase your videos.  Give us a call today for more info:  937-673-8450

Comments

  1. Aaron says:

    Great article. Thanks for sharing

Speak Your Mind

*